Real Estate CRM/Lead Management Technology for Agents and Lenders

Leadling is a modern real estate technology and services company helping real estate agents, loan officers, and lending teams manage leads, improve follow-up, strengthen partnerships, and convert more opportunities into closed transactions.

We built Leadling to solve one of the biggest challenges in real estate: turning new leads into meaningful relationships. In a competitive market, success depends on fast response times, consistent communication, and coordinated follow-up between agents and lenders. Leadling brings those pieces together through smart technology, proven systems, and real-world industry expertise.

Our platform is designed to help real estate professionals work more efficiently, communicate more effectively, and scale their business with confidence.

Our Mission

Leadling’s mission is to empower real estate and lending professionals with the technology, systems, and support they need to convert more opportunities, build stronger partnerships, and scale their business.

We help professionals turn leads into relationships, relationships into transactions, and transactions into long-term growth.

Looking Ahead

As the real estate and mortgage industries continue to evolve, Leadling remains focused on innovation, performance, and growth.

We are continually refining our platform, improving our systems, and expanding our capabilities to meet the changing needs of the professionals we serve. Our commitment is simple: help real estate and lending professionals build stronger partnerships, convert more leads, and grow more scalable businesses.

Leadling is more than a tool. It is a smarter way to manage relationships, close deals, and grow in today’s competitive real estate market.

Meet The Co-Founders

David Garofalo

David brings 18 years of experience as one of Connecticut’s leading mortgage professionals. He consistently ranked among the top five loan officers in the state, having originated over $1 billion in mortgage loans. David left loan origination to co-build Leadling, with a clear mission: to redefine the lender-agent relationship. His goal is to help loan officers become true partners in the real estate transaction—not just vendors.

Jonathan Zuromski

Jonathan spent nearly a decade as a top-producing real estate agent. Frustrated by the inefficiencies of traditional lead follow-up, Jonathan developed a system to track, nurture, and convert leads more effectively—guiding buyers and sellers from their initial interest all the way to closing. His system helped him stand out in a competitive market, and now it forms the core of Leadling’s smart lead management process.

Words From Our Clients

“Leadling helped me launch my IDX-Powered website and within weeks, I was getting quality leads on autopilot. Their team is responsive, fast, and truly understands real estate tech.”

94% Increase in new leads
from her online marketing efforts.

Ashley M., Agent - Keller Williams